Cheers to breakthrough collateral

breakthrough marketing collateral

When MWV (MeadWestvaco) wanted to promote its kraft paperboard as an option for brewers to use for beverage carriers, the company asked Elevation to create a brochure to promote the paper’s many benefits. Our solution was a very different kind of “brochure.” We created a custom carrier designed to capture the eyes—and hearts—of craft brewers. […]

Tuition is a monster

On some level, every parent knows they should be saving for college. Yet it’s easy to look at those cherubic little faces and think “No rush, I have plenty of time.” The truth is, college tuition costs are on an atmospheric rise, and it’s imperative for parents to start saving as quickly as possible. Elevation […]

Elevation retained by sports nutrition company Ooot

Ooot energy - breakthrough brand

Ooot, a Chicago-based startup company that is resetting the bar of sports nutrition by throwing out old assumptions of form, formula and packaging to deliver just in-time nutrition to athletes, has retained Elevation as its marketing partner. Elevation has already created the identity for the company’s line of Ooot Energy products, and is currently developing […]

Living with confidence

Virginia Credit Union helps members take control of their finances and live confidently by providing them all the knowledge, opportunity and support they need to reach their goals sooner. Elevation brought this brand position into focus through a new campaign that brings the idea of “confidence” to life. Using real Virginia Credit Union members, we […]

A presidential escape

Thomas Jefferson is perhaps the most iconic American figure. He’s at once a politician, architect, writer and farmer, and his thoughts and works continue to impact our day-to-day lives. And though Jefferson lived at Monticello, he considered his second home, Poplar Forest, to be the place where he could most be himself. For nearly 30 […]

Higher design for higher impact

packaging solutions

MWV (now WestRock) is a global packaging solutions provider. Elevation handles marketing efforts for a variety of its business segments, including Commercial Print. Our primary task in this segment is to market MWV’s Tango paper to two very discriminating markets: printers and designers. Because these unique targets know the difference between good printing and bad, it was […]

Building a global brand

New brand position for AGS

Allegis Global Solutions is a leader in global talent solutions, supporting clients in more than 60 countries through regional hubs that match great people with businesses seeking to optimize their permanent and contingent workforce. Elevation led a comprehensive rebranding effort for the company, including development of a new brand position, A Culture For Talent, that […]

The secret to great food

Duke’s Mayonnaise is one of the most popular and celebrated food brands in the South, where consumers often say “if it’s not Duke’s, it’s not mayonnaise!” Yet the growth challenge for this beloved regional brand was to transition into new markets across the country that are dominated by just one or two national brands. Elevation […]

Moving boys forward

St. Christopher’s is a global leader in understanding, engaging and teaching boys effectively. Elevation handles marketing and communications for the school, which serves boys in grades K-12. Prior to 2014, the school managed over five different publications serving different audiences, including current students and parents, alumni, community partners and the education industry as a whole. […]

Elevation acquires Scalability Project

RICHMOND, VA (January 12, 2015) — Richmond-based advertising agency Elevation has acquired Scalability Project, a digital marketing firm. Scalability’s employees have joined the Elevation staff, and its founder, Shade Wilson, has been named Elevation’s new director of digital strategy. Scalability Project was founded in 2011 by Wilson, an industry veteran with more than 15 years’ experience […]