Elevation retained by sports nutrition company Ooot

Ooot, a Chicago-based startup company that is resetting the bar of sports nutrition by throwing out old assumptions of form, formula and packaging to deliver just in-time nutrition to athletes, has retained Elevation as its marketing partner.

Elevation has already created the identity for the company’s line of Ooot Energy products, and is currently developing packaging and other support materials. Elevation will provide comprehensive branding, design and marketing support for the company as it prepares for national launch.

“With my own background working for some of the nation’s top advertising agencies, I understand the importance of having a close relationship with an innovative marketing partner,” said Bruce Fougere, founder and CEO of Ooot. “Ooot is a breakthrough product, and Elevation is the perfect agency to help us create a breakthrough brand. I’m excited by the work we’ve already completed together, and look forward to our continued collaboration.”