Virginia Credit Union

Living with confidence

Virginia Credit Union helps members take control of their finances and live confidently by providing them all the knowledge, opportunity and support they need to reach their goals sooner. Elevation brought this brand position into focus through a new campaign that brings the idea of “confidence” to life.

Using real Virginia Credit Union members, we created a series of commercials that not only differentiate the credit union from other banks, but also demonstrate the way members live confidently through products and services such as home and auto loans.

The campaign extends into digital as well, and is part of Elevation’s ongoing work to handle marketing and advertising planning and implementation for the state’s largest credit union.