When MWV (MeadWestvaco) wanted to promote its kraft paperboard as an option for brewers to use for beverage carriers, the company asked Elevation to create a brochure to promote the paper’s many benefits.
Our solution was a very different kind of “brochure.”
We created a custom carrier designed to capture the eyes—and hearts—of craft brewers. The carrier itself displays the main message: that MWV’s paper creates more options for brewers to use printing techniques that will help their brands stand out on store shelves. Included in the carrier are five die-cut bottles, each showcasing a potential printing technique. The sixth slot in the carrier holds a tri-fold piece that provides final details and ordering information for potential customers. The finished effect is much more effective than any marketing collateral. It’s a print demonstration that lets brewers see and feel the difference MWV paperboard can make.