Higher design for higher impact

MWV (now WestRock) is a global packaging solutions provider. Elevation handles marketing efforts for a variety of its business segments, including Commercial Print. Our primary task in this segment is to market MWV’s Tango paper to two very discriminating markets: printers and designers.

Because these unique targets know the difference between good printing and bad, it was critical for us to create a dynamic print demonstration piece that would showcase the dynamic printability of Tango, while also providing the audience with design inspiration.

This 18-page brochure takes an in-depth look at over a dozen specialty printing techniques. The spiral-bound piece also helps designers understand the possible uses for Tango—from book covers and direct mail postcards to menus and even event tickets.