When Gumenick Properties announced plans to build a “new midtown” in Richmond, Virginia, the developer turned to Elevation to create the name and identity for the 80-acre, mixed-use neighborhood. From a naming perspective, it was important for us to create an immediate sense-of-place for the community which would make it easy for Richmonders both to […]
Account Director Cool. Calm. Collected. And above all else, incredibly insightful. With over 15 years experience as both a marketing leader and entrepreneur, Hunter brings a quiet thoughtfulness that his clients and colleagues find both assuring and inspiring.
Richmond, Virginia played host to the UCI Road World Championships. This international event brought over 450,000 spectators to the region over 9 days—with many more viewing via television coverage across the globe. On behalf of the Virginia Economic Development Partnership, Elevation created a new television commercial aimed at race viewers that’s designed to further raise […]
Much of Elevation’s work for Duke’s Mayonnaise is aimed at helping the brand extend into new markets across the United States. Yet there’s another important component to our partnership with this iconic company: reinforcing its brand position as a “Southern” tradition in core markets. A targeted print campaign we created for Garden & Gun magazine […]
When MWV wanted to launch a new packaging product for their skincare and cosmetic brands, the company turned to Elevation to develop a comprehensive strategic marketing plan and creative campaign. The key advantage of the product, called MiniMod, is its portable form factor that makes it easier for consumers to use products on-the-go. Our approach […]
Tridium is a global leader in business application frameworks—and maker of the Niagara Framework, which is considered by many to be the operating system for the Internet of Things. As branding agency of record for Tridium, Elevation launched a comprehensive campaign to introduce the latest version of this framework, Niagara 4, to the world. The […]
Designing and producing an annual report for any business is challenging, but with a financial company the size of Capital One, the project management obstacles are daunting. The process includes a schedule of over 120 steps that must be carefully managed over five months. With more than 20 stakeholders involved across multiple groups and departments, […]
The Advertising Club of Richmond held its annual award show on Friday, April 11, and Elevation was honored to win several awards, including a Best of Show recognition for our Stone Brewing Kit. The project, which was developed for the Virginia Economic Development Partnership, featured a vintage brewing kit that was delivered by Thomas Jefferson […]
When MWV (MeadWestvaco) wanted to promote its kraft paperboard as an option for brewers to use for beverage carriers, the company asked Elevation to create a brochure to promote the paper’s many benefits. Our solution was a very different kind of “brochure.” We created a custom carrier designed to capture the eyes—and hearts—of craft brewers. […]
the brief Invest529 had a hard problem. Parents knew college was expensive and knew saving early made a difference. They just didn’t feel the urgency—not when their kid was a newborn and tuition was eighteen years away. Research made the gap clear: understanding without pressure doesn’t move money into accounts. Elevation needed to make the […]