Senior Copywriter With a career that has spanned music journalism and nonprofit communications—in addition to traditional agency work—Ryan brings significant writing experience to our clients. And his insight is matched by a level-headedness that makes Ryan the calm of the creative storm.
Great Dane Trailers is a leader in American-made trailers and truck bodies. With more than a century in business, the company has built a reputation for innovation and service—always going the extra mile for its customers. The company was looking for a new brand promise and campaign that would communicate its strong legacy to external […]
When Gumenick Properties announced plans to build a “new midtown” in Richmond, Virginia, the developer turned to Elevation to create the name and identity for the 80-acre, mixed-use neighborhood. From a naming perspective, it was important for us to create an immediate sense-of-place for the community which would make it easy for Richmonders both to […]
Richmond, Virginia played host to the UCI Road World Championships. This international event brought over 450,000 spectators to the region over 9 days—with many more viewing via television coverage across the globe. On behalf of the Virginia Economic Development Partnership, Elevation created a new television commercial aimed at race viewers that’s designed to further raise […]
Much of Elevation’s work for Duke’s Mayonnaise is aimed at helping the brand extend into new markets across the United States. Yet there’s another important component to our partnership with this iconic company: reinforcing its brand position as a “Southern” tradition in core markets. A targeted print campaign we created for Garden & Gun magazine […]
When MWV wanted to launch a new packaging product for their skincare and cosmetic brands, the company turned to Elevation to develop a comprehensive strategic marketing plan and creative campaign. The key advantage of the product, called MiniMod, is its portable form factor that makes it easier for consumers to use products on-the-go. Our approach […]
Tridium is a global leader in business application frameworks—and maker of the Niagara Framework, which is considered by many to be the operating system for the Internet of Things. As branding agency of record for Tridium, Elevation launched a comprehensive campaign to introduce the latest version of this framework, Niagara 4, to the world. The […]
Designing and producing an annual report for any business is challenging, but with a financial company the size of Capital One, the project management obstacles are daunting. The process includes a schedule of over 120 steps that must be carefully managed over five months. With more than 20 stakeholders involved across multiple groups and departments, […]
How does a regional lawncare company grow? With Elevation’s assistance, the answer is: fast. We developed an integrated marketing campaign that goes way beyond the expected “show-someone-spraying-chemicals-on-green-grass” approach of national companies to connect with customers on a more emotional level. Our campaign features an unforgettable Jack Russell Terrier whose escapades remind us all of the […]
The Advertising Club of Richmond held its annual award show on Friday, April 11, and Elevation was honored to win several awards, including a Best of Show recognition for our Stone Brewing Kit. The project, which was developed for the Virginia Economic Development Partnership, featured a vintage brewing kit that was delivered by Thomas Jefferson […]