Opening up new possibilities

Racing bibs, concert bracelets, futuristic coveralls—DuPont™ Tyvek® is ubiquitous even if you don’t know it by name. The brand wanted to inspire more designers to use its products. And why not? Tyvek® is incredibly strong, completely waterproof, highly printable and lighter than plastic. It’s one of the few materials out there that can be used […]

“I’d Give Creative Direction Like A Northerner”

If you have ever said to yourself: If I only knew then what I know now!, then you’ll love principal and creative director Aaron Dotson’s recent piece for AdAge. In this revealing piece, he admits that he once coated his creative critiques in thick layers of politeness that could sometimes distract from the direction teams […]

The Power of Philanthropy: Community Foundation Celebrates 50 Years of Giving

The Community Foundation tasked Elevation with a comprehensive rebrand that would impact the nonprofit organization’s messaging, name, brand promise, logo and graphic platform. The new branding was revealed in conjunction with The Community Foundation’s 50th anniversary of serving the greater Richmond community.

Elevation Wins Gold Telly For Duke’s Centennial Commercial

The Telly Awards recognize national excellence in television and video, and Elevation was once again recognized for its creative achievements. This year, the Tellys introduced a new Gold Award, which was exclusively awarded to just the top 3% of all winning entries nationally. Our Centennial Celebration commercial for Duke’s Mayonnaise was awarded one of these […]

Elevation Wins at PRSA Awards

Elevation and Virginia Credit Union were recognized in the Marketing Consumer Products/Services category for “Virginia Credit Union Awkward Conversations Campaign” at the 71st Virginia Public Relations Awards, presented by the Richmond Chapter of the PRSA. Elevation created the “Awkward Conversations” broadcast campaign for Virginia Credit Union to target prospects during four key life stage events: […]

Getting to Know: Frank Gilliam with Elevation

The Richmond Times-Dispatch published a revealing interview with principal and creative director Frank Gilliam. Among the great nuggets of information was this insight into Frank’s personality. Mistake you learned the most from: “On a summer job during college, I was weaving hammocks in the Outer Banks. Once, as I was loading rope onto the spool […]

Repackaging a global packaging brand

You may not know Silgan Dispensing by name, but you almost certainly know it by touch. From trigger sprayers for cleaning products to pumps for lotions and creams, Silgan Dispensing provides sophisticated dispensing solutions for some of the world’s most widely used products. The Challenge We were asked to help this B2B company refresh its […]

Elevation Wins At The Richmond Show

The Advertising Club of Richmond held its annual award show on April 6th, and Elevation’s creative work was recognized in three of the four major creative categories. We were pleased to be honored for: The Advertising Show Best Integrated Campaign for Virginia Tourism’s Crush Friday The Design Show Brand Identity for Lewis Ginter Botanical Garden  […]

The Dangers Of Being A Millennial Work Martyr

Elevation recently worked with the Virginia Tourism Corporation to develop CRUSH FRIDAY—an integrated marketing campaign that provides a toolkit to destination marketing organizations throughout Virginia to take on the millennial work martyr phenomenon. In this piece published in the Richmond Times-Dispatch, Elevation’s co-founder discusses details of the phenomenon, while spotlighting our own talented and hard-working […]

Lewis Ginter Botanical Garden Updates Its Brand Image

Elevation recently completed a comprehensive brand refresh for one of the nation’s top botanical gardens. The work caught the eye of the Richmond Times-Dispatch, which featured the work in its publication. Additional samples of the project can be seen here.