Corey Lane In The Richmond Times-Dispatch

When asked by the Richmond Times-Dispatch what his greatest career move was, Elevation senior account manager Corey Lane said: “I was working in New York when I got a call from a recruiter asking if I was interested in a position in Richmond. Initially, I wasn’t looking to make a change, but I fell in love […]

Elevation Featured In MediaPost, one of the largest and most influential media, marketing and advertising sites in the United States, recently highlighted Elevation’s new national advertising campaign for The Spice Hunter, saying: “In an attempt to get “Millennials to care about spices,” The Spice Hunter (TSH) and its agency, Elevation, are introducing the national “Hack The Rack” digital […]

Crush Friday

Marketing Case Study | Crush Friday

  The Challenge American workers left 662 million vacation days on the table last year. So why are so many of us—especially Millennials—so bad at taking a break? Blame it on the fact that many are just starting their careers and are eager to impress. Blame their smaller budgets. But mostly, blame the internet. Because […]

Elevation creates new Virginia Credit Union LIVE! Identity

Richmond Raceway and Virginia Credit Union, a financial cooperative serving more than 265,000 members, have agreed to a multi-year naming rights agreement for the region’s premier outdoor concert venue, The Classic Amphitheater. The iconic 6,000 seat amphitheater has been renamed Virginia Credit Union LIVE!. Elevation created a comprehensive graphic platform for the venue, which includes […]

Our fresh approach to a growing brand

Elevation has been the marketing partner for Lewis Ginter Botanical Garden for more than fourteen years. In fact, one of our first projects for the client was to develop its logo and graphic identity, which featured the iconic conservatory building. Thanks in part to a long and fruitful marketing partnership, Lewis Ginter has grown to […]

Some conversations are awkward

As a nonprofit member cooperative, Virginia Credit Union has built-in differentiation against traditional banks, but still must find fresh ways to cut through the clutter caused by so many competitors advertising so many similar products. As we developed our most recent campaign, we began to focus on one of Virginia Credit Union’s  brand strengths: that […]

Let’s hack the rack

The Spice Hunter was founded in 1980 with just twelve spices in its product line. Today, the brand includes more than thirty gourmet herbs, spices and blends that are available in over 15,000 stores and specialty markets nationwide. Elevation recently redesigned the graphic identity for The Spice Hunter, as well as handling packaging design for […]

Creating a brand for the disability community

Elevation has worked with Virginia529 for more than a decade, successfully promoting its college savings plans to parents in Virginia and beyond. Recent legislation created the opportunity for Virginia529 to launch an exciting new product: a 529-like savings plan for individuals with disabilities. These types of plans are called ABLE plans because the help individuals […]

Reimagining meetings for the hotel industry

With over 6,000 properties in 122 countries and territories—and a portfolio of more than two dozen sub-brands—Marriott International is the undisputed leader in the hotel industry. As such, the brand constantly strives to bring innovation to the marketplace. And when Marriott turned its attention to rethinking the way meeting planners interact with the brand in order […]

An iconic brand, re-packaged

In central Virginia, few brands are more revered than Ukrop’s. With over 70 years of history, the iconic name and logo is synonymous with quality foods that are perfect for sharing with family and friends. However, modern grocery environments–and increasingly cluttered shelves with an ever-growing list of competitors–created a new challenge for this brand: how […]