How does a regional lawncare company grow? With Elevation’s assistance, the answer is: fast. We developed an integrated marketing campaign that goes way beyond the expected “show-someone-spraying-chemicals-on-green-grass” approach of national companies to connect with customers on a more emotional level. Our campaign features an unforgettable Jack Russell Terrier whose escapades remind us all of the […]
The Advertising Club of Richmond held its annual award show on Friday, April 11, and Elevation was honored to win several awards, including a Best of Show recognition for our Stone Brewing Kit. The project, which was developed for the Virginia Economic Development Partnership, featured a vintage brewing kit that was delivered by Thomas Jefferson […]
When MWV (MeadWestvaco) wanted to promote its kraft paperboard as an option for brewers to use for beverage carriers, the company asked Elevation to create a brochure to promote the paper’s many benefits. Our solution was a very different kind of “brochure.” We created a custom carrier designed to capture the eyes—and hearts—of craft brewers. […]
On some level, every parent knows they should be saving for college. Yet it’s easy to look at those cherubic little faces and think “No rush, I have plenty of time.” The truth is, college tuition costs are on an atmospheric rise, and it’s imperative for parents to start saving as quickly as possible. Elevation […]
Ooot, a Chicago-based startup company that is resetting the bar of sports nutrition by throwing out old assumptions of form, formula and packaging to deliver just in-time nutrition to athletes, has retained Elevation as its marketing partner. Elevation has already created the identity for the company’s line of Ooot Energy products, and is currently developing […]
Virginia Credit Union helps members take control of their finances and live confidently by providing them all the knowledge, opportunity and support they need to reach their goals sooner. Elevation brought this brand position into focus through a new campaign that brings the idea of “confidence” to life. Using real Virginia Credit Union members, we […]
Thomas Jefferson is perhaps the most iconic American figure. He’s at once a politician, architect, writer and farmer, and his thoughts and works continue to impact our day-to-day lives. And though Jefferson lived at Monticello, he considered his second home, Poplar Forest, to be the place where he could most be himself. For nearly 30 […]
MWV (now WestRock) is a global packaging solutions provider. Elevation handles marketing efforts for a variety of its business segments, including Commercial Print. Our primary task in this segment is to market MWV’s Tango paper to two very discriminating markets: printers and designers. Because these unique targets know the difference between good printing and bad, it was […]
Allegis Global Solutions is a leader in global talent solutions, supporting clients in more than 60 countries through regional hubs that match great people with businesses seeking to optimize their permanent and contingent workforce. Elevation led a comprehensive rebranding effort for the company, including development of a new brand position, A Culture For Talent, that […]
Duke’s Mayonnaise is one of the most popular and celebrated food brands in the South, where consumers often say “if it’s not Duke’s, it’s not mayonnaise!” Yet the growth challenge for this beloved regional brand was to transition into new markets across the country that are dominated by just one or two national brands. Elevation […]