The Spice Hunter

Let’s hack the rack

The Spice Hunter was founded in 1980 with just twelve spices in its product line. Today, the brand includes more than thirty gourmet herbs, spices and blends that are available in over 15,000 stores and specialty markets nationwide. Elevation recently redesigned the graphic identity for The Spice Hunter, as well as handling packaging design for its new line of Global Fusion Rubs.

In addition to this design work, Elevation handles all advertising for the growing brand. We launched a national digital campaign for The Spice Hunter that highlights ways Millennials and Boomers can use certain spice blends to create unexpected or unusual dishes. In this way, the campaign encourages buyers to “hack the rack” to create these outstanding recipes. The campaign generated significant engagement from target audiences, increasing site traffic and leading consumers to download recipes, subscribe to e-newsletters and more.

Elevation also provides day-to-day marketing support for the brand, including creation of Free Standing Inserts (FSIs), recipe cards and B2B sales collateral.