Mediapost.com, one of the largest and most influential media, marketing and advertising sites in the United States, recently highlighted Elevation’s new national advertising campaign for The Spice Hunter, saying: “In an attempt to get “Millennials to care about spices,” The Spice Hunter (TSH) and its agency, Elevation, are introducing the national “Hack The Rack” digital […]
The Challenge American workers left 662 million vacation days on the table last year. So why are so many of us—especially Millennials—so bad at taking a break? Blame it on the fact that many are just starting their careers and are eager to impress. Blame their smaller budgets. But mostly, blame the internet. Because […]
Richmond Raceway and Virginia Credit Union, a financial cooperative serving more than 265,000 members, have agreed to a multi-year naming rights agreement for the region’s premier outdoor concert venue, The Classic Amphitheater. The iconic 6,000 seat amphitheater has been renamed Virginia Credit Union LIVE!. Elevation created a comprehensive graphic platform for the venue, which includes […]
Elevation has been the marketing partner for Lewis Ginter Botanical Garden for more than fourteen years. In fact, one of our first projects for the client was to develop its logo and graphic identity, which featured the iconic conservatory building. Thanks in part to a long and fruitful marketing partnership, Lewis Ginter has grown to […]
As a nonprofit member cooperative, Virginia Credit Union has built-in differentiation against traditional banks, but still must find fresh ways to cut through the clutter caused by so many competitors advertising so many similar products. As we developed our most recent campaign, we began to focus on one of Virginia Credit Union’s brand strengths: that […]
The Spice Hunter was founded in 1980 with just twelve spices in its product line. Today, the brand includes more than thirty gourmet herbs, spices and blends that are available in over 15,000 stores and specialty markets nationwide. Elevation recently redesigned the graphic identity for The Spice Hunter, as well as handling packaging design for […]
Elevation has worked with Virginia529 for more than a decade, successfully promoting its college savings plans to parents in Virginia and beyond. Recent legislation created the opportunity for Virginia529 to launch an exciting new product: a 529-like savings plan for individuals with disabilities. These types of plans are called ABLE plans because the help individuals […]
With over 6,000 properties in 122 countries and territories—and a portfolio of more than two dozen sub-brands—Marriott International is the undisputed leader in the hotel industry. As such, the brand constantly strives to bring innovation to the marketplace. And when Marriott turned its attention to rethinking the way meeting planners interact with the brand in order […]
In central Virginia, few brands are more revered than Ukrop’s. With over 70 years of history, the iconic name and logo is synonymous with quality foods that are perfect for sharing with family and friends. However, modern grocery environments–and increasingly cluttered shelves with an ever-growing list of competitors–created a new challenge for this brand: how […]
Inspired by the work of public garden designer Lynden B. Miller of New York City, a group of community partners in Richmond saw the opportunity to create a social movement that would lead to a more beautiful RVA. Elevation was asked to help build a brand for this social movement from the ground up. Our work […]