The Spice Hunter was founded in 1980 with just twelve spices in its product line. Today, the brand includes more than thirty gourmet herbs, spices and blends that are available in over 15,000 stores and specialty markets nationwide. Elevation recently redesigned the graphic identity for The Spice Hunter, as well as handling packaging design for […]
Elevation has worked with Virginia529 for more than a decade, successfully promoting its college savings plans to parents in Virginia and beyond. Recent legislation created the opportunity for Virginia529 to launch an exciting new product: a 529-like savings plan for individuals with disabilities. These types of plans are called ABLE plans because the help individuals […]
With over 6,000 properties in 122 countries and territories—and a portfolio of more than two dozen sub-brands—Marriott International is the undisputed leader in the hotel industry. As such, the brand constantly strives to bring innovation to the marketplace. And when Marriott turned its attention to rethinking the way meeting planners interact with the brand in order […]
In central Virginia, few brands are more revered than Ukrop’s. With over 70 years of history, the iconic name and logo is synonymous with quality foods that are perfect for sharing with family and friends. However, modern grocery environments–and increasingly cluttered shelves with an ever-growing list of competitors–created a new challenge for this brand: how […]
Inspired by the work of public garden designer Lynden B. Miller of New York City, a group of community partners in Richmond saw the opportunity to create a social movement that would lead to a more beautiful RVA. Elevation was asked to help build a brand for this social movement from the ground up. Our work […]
In 2007, Elevation created a comprehensive campaign for Jamestown-Yorktown Foundation that was so successful, their two tourism attractions used it for a full decade. So we were thrilled when we were recently invited back for encore performance. The new campaign we developed creates a flexible platform for promoting both Jamestown Settlement and the American Revolution […]
The landmark exhibition featuring the work of fashion designer Yves Saint Laurent made its east coast debut at the VMFA, and the critically acclaimed art museum turned to Elevation to promote the important event. Elevation built a media plan for the exhibition that not only included programmatic digital (with an emphasis on high impact mobile […]
Eugenia Duke invented the recipe for Duke’s Mayonnaise in 1917 in Greenville, South Carolina. 100 years later, the makers of Duke’s gathered on a beautiful spring night to celebrate this important anniversary for “The Secret To Great Food.” Elevation was there to celebrate. And to work! We not only filmed famous regional chefs that day […]
The Payments Company was a successful firm looking to take the next step in its growth journey. As a developer of an electronic payment software platform, the company recognized that its own brand was not aligned with the level of innovation the company provides. With that in mind, they contracted with Elevation to undergo a […]
Health Warrior is a superfood company on a mission to build a stronger society, starting with the right ingredients. Launched in 2010, Health Warrior quickly became know for its flagship chia bars, picking up retail distribution across the US. As the brand started to move from grass-roots to main-stream, the team recognized the need for […]