When MWV wanted to launch a new packaging product for their skincare and cosmetic brands, the company turned to Elevation to develop a comprehensive strategic marketing plan and creative campaign. The key advantage of the product, called MiniMod, is its portable form factor that makes it easier for consumers to use products on-the-go. Our approach […]
Tridium is a global leader in business application frameworks—and maker of the Niagara Framework, which is considered by many to be the operating system for the Internet of Things. As branding agency of record for Tridium, Elevation launched a comprehensive campaign to introduce the latest version of this framework, Niagara 4, to the world. The […]
Designing and producing an annual report for any business is challenging, but with a financial company the size of Capital One, the project management obstacles are daunting. The process includes a schedule of over 120 steps that must be carefully managed over five months. With more than 20 stakeholders involved across multiple groups and departments, […]
How does a regional lawncare company grow? With Elevation’s assistance, the answer is: fast. We developed an integrated marketing campaign that goes way beyond the expected “show-someone-spraying-chemicals-on-green-grass” approach of national companies to connect with customers on a more emotional level. Our campaign features an unforgettable Jack Russell Terrier whose escapades remind us all of the […]
The Advertising Club of Richmond held its annual award show on Friday, April 11, and Elevation was honored to win several awards, including a Best of Show recognition for our Stone Brewing Kit. The project, which was developed for the Virginia Economic Development Partnership, featured a vintage brewing kit that was delivered by Thomas Jefferson […]
When MWV (MeadWestvaco) wanted to promote its kraft paperboard as an option for brewers to use for beverage carriers, the company asked Elevation to create a brochure to promote the paper’s many benefits. Our solution was a very different kind of “brochure.” We created a custom carrier designed to capture the eyes—and hearts—of craft brewers. […]
On some level, every parent knows they should be saving for college. Yet it’s easy to look at those cherubic little faces and think “No rush, I have plenty of time.” The truth is, college tuition costs are on an atmospheric rise, and it’s imperative for parents to start saving as quickly as possible. Elevation […]
Ooot, a Chicago-based startup company that is resetting the bar of sports nutrition by throwing out old assumptions of form, formula and packaging to deliver just in-time nutrition to athletes, has retained Elevation as its marketing partner. Elevation has already created the identity for the company’s line of Ooot Energy products, and is currently developing […]
Virginia Credit Union helps members take control of their finances and live confidently by providing them all the knowledge, opportunity and support they need to reach their goals sooner. Elevation brought this brand position into focus through a new campaign that brings the idea of “confidence” to life. Using real Virginia Credit Union members, we […]
Thomas Jefferson is perhaps the most iconic American figure. He’s at once a politician, architect, writer and farmer, and his thoughts and works continue to impact our day-to-day lives. And though Jefferson lived at Monticello, he considered his second home, Poplar Forest, to be the place where he could most be himself. For nearly 30 […]