Elevation’s social media campaign for the Memorial proved effective in communicating with prospective visitors during the pandemic, resulting in a 38 percent increase in website visitors.
A historic campaign
Culture Conundrum
Among key findings, Elevation found that while impacted by a loss of revenue, the majority of business leaders described their mindset as “determined” in meeting the challenges ahead.
Pairwise rebrand featured in MediaPost
Elevation’s rebrand included a dramatic new logo, website and graphic platform. For more details, see below.
Life. Interrupted.
Kate Bredimus was among 13 prominent Richmonders profiled about life during this “new normal.”
A new brand bears fruit
Ever heard of novel Cas9 enzymes and CRISPR genome editing? Chances are the answer is “no,” and that makes you no different than most consumers in the produce section of a grocery store. Pairwise, a pioneering fruits and vegetables start-up in North Carolina’s Research Triangle, faced a particularly thorny challenge: how to highlight their advanced […]
Jason Sullivan
Art Director Whenever he tackles a project, Jason has a simple formula: Sit down & work hard. Because he knows his designs can do more than just look great—they can solve client problems, too. It’s an approach he perfected working at some of Virginia’s top publications, as well as agency and in-house roles. But don’t […]
Ideas Never Die
No matter what your industry, ECD Aaron Dotson’s tips in keeping an idea alive are invaluable and include saving them for later, and yes, even giving them away.
Lauren Edwards
Account Manager Lauren’s energy and meticulousness as a project manager at Elevation made her a favorite of both her clients and her creative teams—which is a delicate balancing act, indeed! Now as an account manager, Lauren is bringing the same level of attention and clarity to her work, while letting her leadership and strategy skills […]
Virginia Consumers During COVID-19
Everyone knows that Virginia is for Lovers. But the COVID-19 pandemic has changed every aspect of Virginians’ day-to-day lives: how we work, how we learn, how we consume media, how we spend money, and our attitudes about the future. How can brands connect with Virginians in a way that feels authentic and relevant when their […]
D-Day veterans are passing the flag to us
On Veteran’s Day, the Richmond Times-Dispatch invited Aaron Dotson to write an op-ed piece honoring D-Day veterans and their sacrifices during World War II. His piece, accessible through the link below, tells the story of his reaction to the recent 75th Anniversary Commemoration event at the National D-Day Memorial.