Elevation Wins at PRSA Awards

Elevation and Virginia Credit Union were recognized in the Marketing Consumer Products/Services category for “Virginia Credit Union Awkward Conversations Campaign” at the 71st Virginia Public Relations Awards, presented by the Richmond Chapter of the PRSA.

Elevation created the “Awkward Conversations” broadcast campaign for Virginia Credit Union to target prospects during four key life stage events: 1) starting a career; 2) getting married; 3) getting a divorce; and 4) thinking about retirement. The creative produced depicted these four scenarios with three alternate endings—-one that promoted an auto loan, a second that promoted a home loan, and a third that promoted budgeting and saving, personal loans, or retirement products. The result was a 17.8% lift in total online loan leads over the previous year, representing a whopping 637% return on investment based on the lead value.