Virginia Economic Development Partnership

Welcoming The World To Virginia

Richmond, Virginia played host to the UCI Road World Championships. This international event brought over 450,000 spectators to the region over 9 days—with many more viewing via television coverage across the globe.

On behalf of the Virginia Economic Development Partnership, Elevation created a new television commercial aimed at race viewers that’s designed to further raise the state’s profile as a prime destination for business.

Shot in dramatic, high-contrast black and white, the spot uses a custom music track featuring authentic sound effects recorded from the bike in action. The effect is a dynamic promotion that makes it clear that businesses come to Virginia to win.