Everyone knows that Virginia is for Lovers. But the COVID-19 pandemic has changed every aspect of Virginians’ day-to-day lives: how we work, how we learn, how we consume media, how we spend money, and our attitudes about the future. How can brands connect with Virginians in a way that feels authentic and relevant when their […]
On Veteran’s Day, the Richmond Times-Dispatch invited Aaron Dotson to write an op-ed piece honoring D-Day veterans and their sacrifices during World War II. His piece, accessible through the link below, tells the story of his reaction to the recent 75th Anniversary Commemoration event at the National D-Day Memorial.
The Richmond Times-Dispatch spotlights prominent business leaders in our region in their weekly “Getting to Know” column. Elevation’s director of account planning, Carol Williams, was recently featured. Learn more about Carol’s background, lessons learned, the book that inspired her most and much more by clicking the link below.
Elevation announces that four of our team have been promoted to new positions of leadership. C.J. Hawn is creative director after serving as an associate creative director for the past eight years. “During her tenure, she has concepted, developed and produced some of the agency’s most iconic and celebrated direct to consumer campaigns,” said Elevation […]
Muse by Clio recently featured an article by Elevation’s C.J. Hawn called “Advertising: It’s Just a Bunch of Hocus Pocus.” The story includes 8 lessons that creatives can learn from this Halloween classic. Whether you’re a creative or not, there’s still a lot of fun to be had from reading the article. You can access […]
Elevation announced today that it has been elected to membership in the American Association of Advertising Agencies, known as the 4A’s, the prominent national trade association more than a century old. The 4A’s community is made up of over 600 agencies that adhere to the highest standards of stability, ethics, service, and respect. Every 4A’s […]
Here’s a challenge: a beloved brand that’s been in business since the 1800s needs to update its look. The new design needs to appeal to younger audiences, while not alienating longtime, core customers. The solution needs to be fresh, modern and bold enough to stand out on overcrowded store shelves, yet flexible enough to work […]
What happens when you bring together top chefs from beloved Southern restaurants, let them loose in a kitchen with a jar of Dukes Mayonnaise and have them eat each other’s creations? Super fun videos that bring a smile to your face and make your mouth water. These 30-second television commercials are cheerful and totally unscripted. […]
With several hospitals in Richmond and Hampton Roads, Bon Secours has a reputation for innovative treatments and trusted capabilities. But when it comes to oncology, cutting-edge tech and medical expertise aren’t differentiators—they’re expected from patients. To separate itself from other hospitals, Bon Secours needed a solution as unique as the care they provide. The answer […]
What’s 340 miles long, contributes $19 Billion to Virginia’s annual economy and even played a major role in the founding of our nation? The answer is something the James River Association wanted a lot more people to know. Since 1976, JRA has been a guardian of the James River, serving as its protector, ambassador and […]