the brief Clearfield County, Pennsylvania had a perception problem: to the regional couples and families within easy driving distance, it read as too far, too quiet, and too short on reasons to stay. But marketing Clearfield as a tranquil place to slow down would have confirmed every hesitation the campaign needed to overcome. the […]
A value brand, revived on a value budget.
how we turned a social brief into a viral brand activation.
Virago Spirits is a family-owned and operated craft distillery founded in Richmond, Virginia in 2018. The distillery has cultivated a fiercely loyal local following around its small-batch rums and gins, but with distribution expanding outside the region, they needed a cost-effective way to build awareness among growth audiences while galvanizing its connection with existing fans. […]
Smithfield Foods has a robust portfolio of pork brands—leaders and challengers, national names and regional favorites, premium products and value lines. But years of competing on price alone had blurred their distinctions, weakening sales velocity, trust, and customer retention. To break the cycle, Smithfield partnered with Elevation to rebuild brand equity, drive interest, and forge […]
the brief Farmland has been a staple on Midwest tables since 1959—a dependable choice for hardworking families and a critical brand in Smithfield Foods’ regional footprint. But the energy had gone out of it. Quality perceptions softened. Competitors grew louder. And a brand that had owned the Midwest dinner table slipped from its leadership position […]
Account Manager With an eye for detail and penchant for problem-solving, Colleen masterfully bridges client vision with creative execution. Her knack for organization and deep understanding of the advertising landscape makes her an indispensable asset to our team. Beyond work, Colleen loves restoring vintage furniture, taking walks with her golden retriever Willie, and soaking in […]
Senior Media Buyer For over 30 years, Amy has used her technical expertise and exceptional interpersonal skills to secure the best prices and placements in the media buying world. Her desire to get wrapped up in every part of the media buying process makes her a true force! Always on the move, Amy loves bungee […]
Senior Graphic Designer Foodie, tree steward, and synthesizer enthusiast, Matt uses his solid experience and curiosity to design thoughtful visual systems that create lively brand expressions. With a skill set that includes branding and identity, advertising campaigns, print, illustration and design, he’s known for creating visual narratives that resonate with consumers and clients.
For decades, Farmer John was a preferred pork brand for West Coast moms. But the quintessential California brand faced a mix of category-wide challenges and mounting pressure from deep-pocketed competitors. To solidify Farmer John’s leadership in the West while expanding its appeal to growth audiences, we needed to re-envision its unique tie to place: from […]