As a sponsor of Luke Bryan’s 2023 Farm Tour, Elevation was tasked with developing social content to extend the reach of the partnership. But we saw an even bigger opportunity to create an engaging brand experience. Knowing that nothing tastes better than Farmland bacon, Elevation created Bacon Bait—a limited edition, hand-crafted bacon lure designed to […]
Everyday Warriors
Virago Spirits is a family-owned and operated craft distillery founded in Richmond, Virginia in 2018. The distillery has cultivated a fiercely loyal local following around its small-batch rums and gins, but with distribution expanding outside the region, they needed a cost-effective way to build awareness among growth audiences while galvanizing its connection with existing fans. […]
Portfolio Pivot
Smithfield Foods has a robust portfolio of pork brands—leaders and challengers, national names and regional favorites, premium products and value lines. But years of competing on price alone had blurred their distinctions, weakening sales velocity, trust, and customer retention. To break the cycle, Smithfield partnered with Elevation to rebuild brand equity, drive interest, and forge […]
Colleen King
Account Manager With an eye for detail and penchant for problem-solving, Colleen masterfully bridges client vision with creative execution. Her knack for organization and deep understanding of the advertising landscape makes her an indispensable asset to our team. Beyond work, Colleen loves restoring vintage furniture, taking walks with her golden retriever Willie, and soaking in […]
Amy Venhuizen
Senior Media Buyer For over 30 years, Amy has used her technical expertise and exceptional interpersonal skills to secure the best prices and placements in the media buying world. Her desire to get wrapped up in every part of the media buying process makes her a true force! Always on the move, Amy loves bungee […]
Matt Klimas
Senior Graphic Designer Foodie, tree steward, and synthesizer enthusiast, Matt uses his solid experience and curiosity to design thoughtful visual systems that create lively brand expressions. With a skill set that includes branding and identity, advertising campaigns, print, illustration and design, he’s known for creating visual narratives that resonate with consumers and clients.
So California.
For decades, Farmer John was a preferred pork brand for West Coast moms. But the quintessential California brand faced a mix of category-wide challenges and mounting pressure from deep-pocketed competitors. To solidify Farmer John’s leadership in the West while expanding its appeal to growth audiences, we needed to re-envision its unique tie to place: from […]
Jin Cho
Designer Seoul-born Jin moved to Richmond in 2017, earning a VCUarts honors degree in graphic design. While at VCU, he gained recognition by receiving the Outstanding Portfolio Award. His motto in life: to constantly develop and create a new future that makes the world a better place. Jin’s unyielding dedication to his craft and determination […]
Ashley Campbell
Project Manager Multi-tasker extraordinaire Ashley juggles projects like an advertising pro, masterfully balancing budgets, deadlines, and client expectations with flair and finesse. When the curtain falls on her workday, she loves crafting cookies, cakes, and cupcakes for friends and family. Speaking of sweet surprises, both of her kids share the same New Year’s Eve birthday!
Myth-Conceptions
For as long as there’ve been organ transplants there’ve been misconceptions about how organ donation works and how donors are treated. Regardless of their origin, once the misconceptions were born, they took on lives of their own. Pretty soon, the misconceptions became rumors, which became urban legends and finally, full-fledged myths—spreading deep into communities and […]