When Richmond’s largest Farmer’s Market was forced to leave its longtime location just south of the James River, its leadership asked Elevation to give the event a new name and new identity to match its new (and much larger) location. Our solution, BIG MKT RVA, is simple, bold and, well, just plain big. The graphic package reflects not only the fun, color and energy of the vibrant market, but also the natural, organic connections to farmers and other makers in central Virginia. Within months, the thousands of visitors who come to Bryan Park every Saturday had already embraced “The Big Market” as the premiere farmer’s market in town.