Racing bibs, concert bracelets, futuristic coveralls—DuPont™ Tyvek® is ubiquitous even if you don’t know it by name. The brand wanted to inspire more designers to use its products. And why not? Tyvek® is incredibly strong, completely waterproof, highly printable and lighter than plastic. It’s one of the few materials out there that can be used for footwear, drinkware—and yes—even underwear.
We were tasked with creating a swatchbook that would inspire designers by showcasing all the traditional and non-traditional products made with Tyvek®. So, we rolled up our sleeves (which, hypothetically, could also be made with Tyvek®) and got to work. Simple, bold headlines established a playful rhythm, while a unique fold-out design revealed the colorful and imaginative uses of Tyvek in an engaging way.
The new swatchbook has helped the brand stand out by speaking the language of its creative audience.
One guess what it’s made out of.