La Differénce is one of the east coast’s largest contemporary furniture stores, making it a destination shopping experience for lovers of clean, modern styles. Elevation has supported the company for years with advertising services and recently helped the company launch a complete rebrand.
The work began with Elevation’s strategic recommendation to embrace the shorter name that many of the store’s fans already use: LaDiff. The idea was to make the brand more accessible, particularly to younger shoppers, while also capturing the sense of playfulness that comes with the unique LaDiff in-store experience.
To support the refined name, Elevation created a new visual identity and a comprehensive graphic platform that was applied to everything from in-store point of sale materials to delivery trucks, the company website and all supporting collateral materials. The look is fresh, stylish and fun—the perfect reflection of the LaDiff brand.