Elevation helped Duke’s extend its brand beyond mayonnaise by handling comprehensive package design duties for Duke’s Southern Sauces.
Authentically inspired by time-honored barbecue and dipping sauce traditions, Duke’s Southern Sauces tap into the heart and soul of the South’s rich culinary history—and deliver big-time flavor.
From Northern Alabama’s zingy white sauce to Georgia’s Sweet Heat and spicy molasses sauce to South Carolina’s Gold signature mustard-based sauce, Tennessee Smoke & Whiskey and Hickory Moonshine, Duke’s new line celebrates the regional heritage and big tastes that only the South can claim. As a further nod to authenticity, none of these products contain high fructose corn syrup.
Our design approach paid homage to the classic Duke’s brand, while reflecting regional cues related to each variety. The designs are as bold as the flavor. In fact, they’ve been flying off of grocer shelves ever since our recent launch.