When General Dwight D. Eisenhower’s Order of the Day went out on the morning of June 6, 1944, the stakes were clear: “The eyes of the world are upon you. The hopes and prayers of liberty-loving people everywhere march with you.” Each member of the Allied Forces of D-Day knew that anything less than a victory would mean the end of liberty as they knew it. And it’s why they took up the call of duty.
The 75th anniversary of their defense of freedom is quickly approaching, so the National D-Day Memorial asked Elevation to create a campaign to raise awareness not only of the upcoming five-day event in 2019—that will include a parade, concert and aerial tribute—but also educate new generations of the importance of the day itself.
Dedicated on June 6, 2001, the National D-Day Memorial is located in Bedford because the town suffered the highest per capita D-Day losses in the Nation and honors all Allied forces that participated in the World War II invasion of Normandy on June 6, 1944.
Our campaign features print advertising, posters and other campaign elements that will be used in the run-up to the event. All of us at Elevation have such profound respect for these people who served and are honored to have the opportunity to commemorate their story, particularly to those in later generations who may not be as familiar with their World War II heroism. It was a true privilege to develop this campaign. We encourage you to learn more at dday.org.