Senior Media Planner/Strategist

Elevation is seeking a cross-channel media planner and strategist that will work with the broad and digital media teams, as well as and the broader planning team to define media approach, channel strategy, define and measure media KPIs and oversee media optimizations, performance and client reporting.

This is a full-time, exempt position, with opportunity for a freelance arrangement.

Key Responsibilities

  • Lead media insights and stay on the forefront of media trends
  • Collaborate and deliver creative media solutions, traditional and non-traditional
  • Develop and present media plans and provide strong rationale to support media recommendations
  • Lead client meetings, pitches, and onboarding of new clients to identify goals
  • Define media KPIs to make the best media recommendations possible directing media spending and channel investments based on client goals
  • Lead media strategy, planning and budgeting including audience and channel analysis – across all media types: traditional media (broadcast TV, radio, print, out-of-home, sponsorships, etc.) and digital media (CTV, OTT, streaming audio, programmatic display, OLV, paid social and other programmatic ad platforms).
  • Oversee the full suite of Google Ads solutions (paid search, display and OLV).
  • Oversee media campaign performance with a high level of quality assurance and use of optimization best practices and ad testing
  • Incorporate digital media tracking via pixels, UTMs, GTM, Google Analytics into the media planning process.
  • Work closely with strategic planners, creative strategists and media buyers and digital media managers to ensure media plans are executed on schedule and in full.
  • Work with marketing analytics to infuse media data into marketing dashboards and build meaningful campaign performance reports and insights
  • Manage relationships with both internal media teams and external media partners.
  • Time management and the ability to prioritize tasks.
  • Possess strong organizational skills and analytical attention to detail.
  • Positive attitude and the ability to create and maintain professional relationships with coworkers and clients.

Qualifications

  • This individual is a strategically minded go-getter
  • This individual is an experienced media planner and channel strategist with 10+ years of direct to consumer and B2B media experience
  • This individual is proficient in use of media research and planning tools, media tracking and attribution and marketing analytics
  • This individual has deep knowledge of both broad and digital media channels

How to Apply

Complete the form on this page, including your contact details along with salary requirements and copies of your cover letter and resume. No phone calls, please.

About Elevation

Headquartered in Richmond, VA, Elevation is an integrated marketing firm dedicated to elevating the brands of our clients through creative and strategic excellence. Founded in 2001 by principals Frank Gilliam and Aaron Dotson, Elevation delivers a higher level of thinking and a higher level of service—helping our clients achieve a higher level of success.

Elevation is dedicated to doing smart work, well-executed, in pursuit of lasting relationships.

SMART WORK: Everything we do should be strategically sound and creatively thoughtful.

WELL-EXECUTED: We care deeply about the quality of our work, and we are committed to creating end products that are of the highest integrity.

LASTING RELATIONSHIPS: We work hard to develop client relationships that stand the test of time, and treat our employees and our partners like family.

Elevation is an equal opportunity employer.

Learn more at elevationadvertsing.com