See that guy in the middle at one of our team’s social events? The one in the black shirt? That’s Daniel Uhorchuk. Daniel started his career jumping out of airplanes for the United States Army. Upon his honorable discharge, he applied to Virginia Commonwealth University. He went on to earn his degree in graphic design […]

Smithfield Foods has a robust portfolio of pork brands—leaders and challengers, national names and regional favorites, premium products and value lines. But years of competing on price alone had blurred their distinctions, weakening sales velocity, trust, and customer retention. To break the cycle, Smithfield partnered with Elevation to rebuild brand equity, drive interest, and forge […]