RICHMOND, VA (December 31, 2014) — Virginia Credit Union helps members take control of their finances and live confidently by providing them all the knowledge, opportunity and support they need to reach their goals sooner.
Elevation is now bringing this brand position into focus through a new campaign that demonstrates the idea of confidence.
The campaign, which launched today, includes a series of five television commercials that tell the story of how the credit union is different from typical banks—while also demonstrating the confidence members have to meet significant life goals such as the purchase of a home or car.
The campaign extends beyond broadcast to include significant digital components, including display advertising, pre-roll advertising and mobile advertising. Elevation also created a series of member testimonials that can be viewed at vacu.org/youcandoit that demonstrate the value of the credit union’s services.
The campaign continues Elevation’s longstanding tradition of featuring real Virginia Credit Union members in the ads. Over 100 members auditioned for roles, and approximately 50 were included in the final production.
“We’ve been working with Virginia Credit Union for over a decade, yet the work we produce continues to be fresh, and continues to resonate with target audiences,” said Aaron Dotson, principal and creative director. “We are very proud of this new campaign and the way it brings the credit union’s new messaging into focus. It’s been a real joy to take this important brand to even greater heights.”