This will be a year of continued change for how marketers use context, creativity, insights and results to help solve their customers’ and brand’s challenges. Four trends for 2019:
1. Embrace the journey—in context
Even more, consumers will be ignoring traditional sales and marketing messages with their forced time bound calls-to-action. Instead, brands that connect with their customers in micro-moments, playing off flashes of relevance and context to the customers’ lives, will drive higher consumer engagement.